Pioneering humancentric thinking?
Brands becoming humancentric is the new norm no longer are brands focused on being wooden and uptight, with the lost of human connection and a personal face to face relationship brands who adopt a human-centric approach will resonate and connect with their audiences.
Our experience with working with brands who have no idea who they are targeting is still a norm for us which is un-heard off, how can you position a brand that you have no idea who you are targeting?
Our experience of building brands who are clear on their target customers, who have a clear message and who can co-create based on their customers needs will win.
The foundation of building any brand strategy without a clear target how can you hit the target.