Project Description

Client Profile

HI
(Humanity & Inclusion)

United Kingdom.

CLIENT PROFILE

HI
(Humanity & Inclusion)

United Kingdom

Hi Previously known as Handicap UK with headquarters in France and global locations across the USA, Germany, Canada and Switzerland underwent a re-brand and commissioned us to localize their brands tone of voice for a UK audience.

Insights:

With the brands refresh we wanted to gain relevance with key insights taken from our knowledge of the UK market.

Answer:

We were able to identity key personality traits that aligned with their global brand but we zero’d in on more personal character attributes that allowed the brands voice to be human-focused yet relatable with a digitally active social presence for a younger type of donator.

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