Leading Denmark brand Kronstadt commissioned us to work on an exciting new brand called “The Denim Project” to appeal to a younger male consumer.
Our brief was to create a London-centric promotional video that would appeal to a younger male audience bringing to life their jeans line.
We opted for a night shoot to capture an edgy feel and tone.
Using strong depth of field, we captured London’s night scene in the coolest spot in town Shoreditch.
Our concept “Paparazzi” enhanced the night lights with flashing scenes of London as we took 3 friends out on the town.
Denim being an integral part of our lives helped us to create the concept “Live Life” be free and have fun.
We say you should “Live Life” in denim..