Pioneering humancentric thinking?
Brands becoming humancentric is the new norm no longer are brands focused on being wooden and uptight, with the lost of human connection and a personal face to face relationship brands who adopt a human-centric approach will resonate and connect with their audiences.
Our experience with working with brands who have no idea who they are targeting is still a norm for us which is un-heard off, how can you position a brand that you have no idea who you are targeting?
Our experience of building brands who are clear on their target customers, who have a clear message and who can co-create based on their customers needs will win.
Target Audience Persona
The foundation of building any brand strategy without a clear target how can you hit the target.
Purpose – Why
We agree with Simon Sinek your WHY makes you considerably more human, knowing why you do what you do helps and having a bigger vision then profits is an important aspect of building stickability when times get rough. Companies that have not yet tapped into the real reason why you exist will fail to connect and build which is needed these days a community and following.
A shift in how you view your customers is needed, seeing customers as no’s, or people as data you will need to adjust your thinking to be your customers friend or companion rather then just a product or service.
Your brands personality must be clear building a brand with personality is critical to owning your own voice, your tone and your words help you to relate to your customers being free to speak, share and voice your opinions and perspective is important.
How you look is an important part of being accepted by your potential customers once you are clear who you are targeting it becomes clearer as to how you should represent your brand identity
We are visual creators and so how you look determines how your customers preserves you
Simple approach to communicating
After reading Siegel+Gale simplicity index who have named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences.
For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include:
- 55 percent of people are willing to pay more for simpler experiences.
- 64 percent of people are more likely to recommend a brand that delivers simple experiences.
- A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.
- Companies that fail to provide simple experiences leave an estimated share of $98 billion on the table.